Through personal experience and practical
application, I learned the different terminology for typography on the street. This
isn’t an uncommon method for learning a language; in fact, it is the most
natural. This is how we teach children how to speak and this is how our elders
taught us.
However, when we must communicate in
written language with people we don’t know, haven’t met or even haven’t seen
their faces, we can’t just stick to the “empirical”
definitions of terms. We must research for the conceptual limits of vocabulary
and “agree” on the meaning of these
terms.
That is why, before explaining this small
series of articles on typography, we should look and define the meaning of the
terms: letters, character, typography, typology, font and font family (or
group).
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